Carole Smith’s Marketing Roadmap delineates a path for success for her clients’ home sales.  Given today’s real estate market, a well conceived, meticulously executed marketing plan is required.

The customized Marketing Roadmap assures clients maximum visibility and constant salesmanship.  Below are elements of the roadmap designed to achieve sellers’ goals.

It’s not easy as 1-2-3, Carole and her team just makes it look that simple.

1. Size It Up

2. Get the Word Out

3. Bring Them In

 

1. Size It Up

  • Conduct thorough research of comparable market value and nearby inventory
  • Price home with sellers’ goals in mind – quick sale or increased profit, for example
  • Recommend home improvements which may yield incremental profit with limited investment

2. Get the Word Out

  •  Photograph the property to showcase appealing selling features
  • Craft a sales message for the home which resonates with buyers and agents alike
  • Publish information on Multiple Listing System (MLS) within 24 hours of signed listing agreement
  • Create virtual tours, floorplans and/or web commercials of property
  • Create full color brochures of property
  • Post information on top-visited real estate websites
  • Place advertisement in local newspaper and relevant magazines
  • Create direct mail campaign to targeted audience
  • Develop viral marketing campaigns using blogs and other community-based sites
  • Execute email campaigns

3. Bring Them In

  •  Schedule showings and open houses around clients’ schedules
  •  Instant follow up with buyers’ agents and continuous feedback
  •  Securing of competitive offers
  • Coordinating of details upto the closing with large network of resources including inspectors, repairmen, lawyers, closing agents, movers and more