Hat Tricks: The Many Hats a Realtor Wears
Co-authored by Realtors, Cristina Formosa and Carole Smith
There’s been some chatter about realtors’ commissions as of late. It inevitably spills into the misperception that realtors are overpaid. Of course, we’re biased and scoff at this notion as our job becomes more complex on a daily basis. We know our value, but more importantly our clients appreciate our services, so much so that they employ us repeatedly. However, for those who haven’t had the pleasure of working with a savvy, experienced real estate expert, let us give you a glimpse into the many hats a dedicated realtor wears in any given week.
Market Analyst: A realtor's day often starts with analyzing the local housing market. They scrutinize market trends, property values, and demand fluctuations to provide clients with informed advice. This analytical skill helps both buyers and sellers make educated decisions.
Systems Engineer: Realtors often manage multiple databases, websites, server connections, computers, printers, and technology upgrades all while juggling 12 phone calls in one day to discuss where the septic tank is located.
Leafblower: Not surprisingly, realtors sometimes literally clear the path for their clients. Ensuring a property looks its best often involves hands-on tasks like leaf blowing and light bulb changing, demonstrating a commitment to presenting every home in its best light.
Negotiating Specialist: One of the most critical skills of a realtor is negotiation. They navigate complex deals, working to get the best terms for their clients, whether it's the selling price, closing costs, or home repairs. Some even go to Harvard to hone their negotiating skills.
Aspiring Social Media Star: With the rise of digital marketing, many realtors have turned into social media savvy professionals, using platforms like Instagram and Facebook to market properties and build their brand. This requires learning, equipment, time, strategizing, and planning…it’s basically a full-time job!
Local Ambassador: Realtors must be active in their community to best share neighborhood attributes and advise clients on the best fit for them.
Event Host: Open houses are events that realtors meticulously plan and host, requiring skills in hospitality and event management to attract potential buyers and network with other industry professionals.
Continued Education Specialist: The real estate industry is constantly evolving, and realtors must keep up-to-date with the latest laws, regulations, and market trends. This commitment to continuous learning is vital for providing the best service to clients.
Chauffeur: Spending a significant amount of time on the road, realtors often drive clients to various properties, essentially acting as chauffeurs. This time is used to discuss clients’ needs and market insights.
Email Marketer: Effective communication is key in real estate. Realtors use email marketing to reach out to potential clients, share listings, and provide market updates, showcasing their expertise and properties.
Therapist: Buying or selling a home can be emotional, often triggered by a life-changing event such as marriage, birth of a child, divorce, or even death. Realtors often lend an empathetic ear, providing support and guidance through the stressful aspects of real estate transactions.
Liaison: A realtor frequently coordinates with various professionals like lawyers, inspectors, mortgage brokers, insurance agents, stagers, and general contractors. They ensure seamless communication and collaboration among these parties for a smooth transaction.
Photographer and Videographer: In the digital age, visually appealing listings are crucial. Realtors are often supervising photographers or are skilled in photography and videography, in order to portray homes in the best light for potential buyers online. Determining the best angles to shoot each room in, is a critical part of getting the best photos online.
Marketing Guru: A realtor is responsible for creating and implementing effective strategies across various platforms such as postcards, magazine ads, newspaper ads, and digital ads to promote properties and attract potential buyers. This often includes interacting with designers, printers, magazine reps, website sales people, and more.
This is just a sampling of the many hats we wear. Each requires a unique set of skills and a deep understanding of both the market and client needs. The value of a realtor should not be constantly questioned.
Actually, we can’t wait for the “hats off to you” era.