Ask and You Shall NOT Receive

Carole Smith

Risks of Overpricing Properties 

As everyone seems to be aware, Miami real estate values continue to increase year over, 7% in fact when comparing March to 2023 to March 2024. This positive increase encourages some home sellers to price their property higher than the market value at times. It’s common to hear: price my house high and see if we get lucky.” While we understand the allure of capitalizing on a sellers' market, we always explain that the listing price we recommend is a result of current, real-time market conditions. Seasoned Realtors are after all market experts and honed into buyer trends.

The strategy behind setting your home's asking price warrants meticulous consideration. The initial impression your property makes—anchored by its listed price and aesthetic presentation—is paramount. An exorbitant price tag, contrary to expectations, might not captivate the intended audience. As insights from U.S. News Real Estate reveal, even amidst a fervent market where demand outstrips supply, buyers remain judicious, and wary of inflated prices.

The consequence of overpricing extends beyond immediate buyer disinterest. It cultivates a perception of inaccessibility, potentially sidelining your property as buyers prioritize more realistically priced options. This hesitancy can prolong the selling process, potentially necessitating a price reduction—a move that could inadvertently signal underlying issues to prospective buyers, further complicating the sale.

The pivotal role of your real estate agent cannot be overstated in navigating these intricacies. Leveraging our extensive market expertise, we are adept at determining an optimal pricing strategy that harmonizes with current market conditions, the unique attributes of your property, and comparable sales data. This precision in pricing not only attracts a broader spectrum of potential buyers but also enhances the likelihood of receiving multiple competitive offers, thereby accelerating the sale process without compromising on value.

While the temptation to maximize return on investment is understandable, the art of pricing necessitates a balanced approach that prioritizes market alignment over aspirational valuing. In partnership with an experienced real estate professional, you can ascertain a price point that not only resonates with the market's pulse but also positions your property for a swift and successful transaction. Let's collaborate to elevate your selling experience by seamlessly blending luxury expertise with market acumen, ensuring your property not only captivates but commands the attention it truly deserves.


Carole and Cristina believe that our homes are an important part of our lives, giving us shelter, security, and a means of self-expression. Separate from the constraints of necessity, many homes are a microcosm for the things we hold most dear — family, memories, relaxation and sense of belonging.

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